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Dinner with Prof Derek Rucker
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Tue, May 28, 2013
6:30 PM – 8:30 PM
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Details
Join selected club members and meet Kellogg's own Advertising/Branding guru - Prof (Dr.) Derek Rucker for dinner in downtown Chicago on 28th May 2013 from 7-9pm. This is an incredible opportunity to interact with Prof Rucker (who do not teach PTMBA Program) in an informal setting.
PS - Everyone pays for their own dinner.
Bio: Dr. Rucker joined the Kellogg marketing department in Fall of 2005. Currently Dr. Rucker holds the Richard M. Clewett Professorship in Marketing. His primary research focuses on the study attitudes, persuasion, and consumer behavior. This work seeks to ask questions regarding what makes for effective advertising communications and seeks to understand the motives underlying consumer consumption. Dr. Rucker is also the co-instructor of the annual Kellogg Advertising Superbowl Review.